First of all, thank you to everyone who took part in our first open survey. This was your chance to help determine our direction.
A report will be due out later this month which summarises the results and demonstrates how your views are determining the path that "Moving Mountains" takes! We called it "Team4Nature" for a reason! It is the only way that we can create the change necessary for a sustainable world, where our provider, Mother Nature, is cared for.
So to the winds of change. Our survey indicated that you would like the Moving Mountains Nature Network (MMNN) to go global. Followers in America and Australia have also asked if we could set up an MMNN for them. Well yes we can! Welcome to "Green World 2015" (@MMNNGreenWorld)!
But before we start we need a clear mission statement that acknowledges the key obstacles that will inevitably hinder us along our path towards world change.
Our main asset? Well it is simple. Green policies make sense and are designed for people and planet. They are not driven by short term political gain or profits. This is therefore "easy to sell", or at least it should be, if we had unbiased media! We need to recognise this obstacle!
We have another asset! There are millions upon millions of people in the world who DO care passionately about the planet. We need to harness that energy so that it can be used to create cultural & political change that protects and enhances the amazing biodiversity work that is being carried out by volunteers and wildlife charities across the world.
To succeed we need to go through phases in our development:
1. Awareness and strength in numbers
Social media provides a great opportunity to create a world-gathering of like-minded people that want to protect our planet for a bright, healthy future. In the UK "Team4Nature" (@MMNNActionUK) has gained over 12,000 followers in 5 months because of a strong team ethic, which is placing it in the top 40 world influencers of Green Infrastructure on Twitter. Passion and teamwork DO add power to a good cause. Individually we can do little. Together we CAN create change. We have an ambitious aim but we need YOUR help! We need 100,000 passionate followers by 1/1/15 to influence change. Please, if you support us, then use our bio or extracts from our mission statement to spread the word, asking others to join our world-gathering. By natural growth we can hope to attract 15,000 followers by the end of this year. With your help, spreading the word, we can roll that out 10-fold! We ALL have the power to create change!
2. Media involvement
Whilst all working together to create massive growth in a short period, sections of the media that are green and receptive will be invited on board. Indeed already "Green World 2015" has received offers to get our message our there! It is TOO EARLY! We need strength in numbers first. It is vital that the early phases of development overlap to ensure swift movement towards achievement of goals. We are creating a database of media organisations that want to provide a voice for us, at the right time, so that we can create a real impact from our first press release. A "carrot" for all of us who want change: we will only produce a press release when we have 100,000 followers on twitter. So if we love earth and nature, and are passionate about change, then we must get through STAGE 1 as quickly as possible.
3. Green World 2015 partners
A remarkable rate of growth will be further enhanced by forging partnerships across the world. This will be the "glue" that secures and strengthens a world network. No doubt every country has a number of influential & respected Green Warrior organisations that share our vision. If stage 1 is turning heads, and stage 2 has established a bank of receptive green media, then partnerships will act as a catalyst, whilst also driving partner organisations towards their own green goals! The "green engine" for change will then spring to life! This is what we believe to be to the key moment: the winds of change!
4. Mobilisation
As any environmental economist or politician will tell you, you can have a million followers on social media but it still won't create cultural and political change! (But it certainly would speed up the process if you possess it!). The holy grail will be reached via a series of "lock-ons". Prior to a world event, all "Green World" partners will attach to that countries' green political party. At the same time a coordinated press release will be sent via our bank of green media! The strength of this volley will send our message deep into the mainstream media! Who knows, if we have all worked as a team at stage 1, then we may have sections of the mainstream media at our sides early on! The power is in YOUR own hands.
5. The World Event
With a world gathering of "Green Warriors" in place (Stage1), green & mainstream media in support (Stage 1/4) & "Green World" partners in place (Stage 3), we will all "lock on" to the world's wildlife charities, by supporting their biodiversity projects. We will "lock-on" to the worlds "renewable" energy industry, inviting respected organisations to the world event. We will "lock on" to the network of "transition towns" that possess the green-print for cultural change. The last "lock-on" will harness the pure positive energy already present in the world - we will hold our global event on World Environment Day!
The speed with which we get to stage 4 will determine WHICH year we will be ready to hold our global event!
We firmly believe that if everyone who is passionate about the beauty of our planet, it's nature & the need for sustainable living, joins this movement, then it IS possible to hold our event in 2015.
The incentive is simple. On World Environment Day three democratic opportunities will be available. First an opportunity to create history by signing the world's largest petition, asking the governments of the world to focus policies on "people and planet", whilst promoting local economies.
Second, there will be an opportunity to create a green surge in politics across the world. All events will offer the opportunity to sign up to your nation's green political parties. In the space of one day the voice for Mother Nature will have been propelled forward!
Thirdly, there will be the opportunity to break the record for funds raised for biodiversity projects! Membership of world wildlife charities will also receive a welcome boost of mammoth proportions!
Our mission:
"To create the winds of change that safeguard our world & it's diverse communities for a bright future together, achieved by drawing on the pure force that exists inside all of our hearts. We will then celebrate our achievements together on World Environment Day. Which year? That is up to you!"
TOGETHER WE REALLY CAN MAKE A DIFFERENCE ;-)
